For Immediate Release
Ottawa, ON – (June 5, 2023): Novra Technologies Inc. (“Novra”) (TSX-V: NVI, OTC: NVRVF) and its subsidiary International Datacasting Corporation (“IDC”) announced today two new orders from major broadcasters for MISTiQ, the managed cloud solution for broadcasters.
MISTiQ offers broadcasters the ability to seamlessly transfer content distribution from traditional satellite networks to terrestrial IP/internet. As the media industry continues to evolve this offers broadcasters important new alternatives to reduce costs, improve quality, and expand reach.
Satellite technology is ideal for large point-to-multipoint distribution networks, but broadcasters more and more are looking to leverage the reach of internet to offer signal redundancy or even replace satellite distribution altogether.
A major Canadian sports network—and IDC radio distribution infrastructure user—recently elected to adopt MISTiQ after three months of successful field testing. The satellite they have been using has reached the end of operational life and rather than relocate to another satellite the network decided to migrate to IP distribution for all its 24×7 programming. MISTiQ was selected as it provides a reliable internet alternative and with its flexible design it could be dropped right in and work with the existing equipment and network workflow.
In addition, another major Canadian commercial broadcast network recently adopted MISTiQ to migrate a key satellite contribution link—from remote studio to uplinking facility—to cloud based connection and is exploring expansion to include more links.
Both orders underscore the growing industry trend towards cloud-based infrastructure. IDC is an expert in this kind of migration, with several years of experience of implementing MISTiQ for broadcasters and service providers around the world.