ITV Daytime ditches satellite OB trucks for eco-friendly 4x4s

ITV Daytime is replacing its traditional satellite OB truck fleet with custom-built eco-friendly Mitsubishi Outlander 4×4 plug-in hybrid electric vehicles, in what it says is a “complete change in workflow for ITV and a UK first.”

The ITV team worked with Mitsubishi and system integrator Broadcast Wireless Systems to create “completely new” OB vehicles for news gathering